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SIGGRAPH: Floyd Norman Warns VR Developers: If Story Doesn't Work, "Technology Isn't Going to Save You"

Mon Jul 31 17:02:04 EDT 2017 | The Hollywood Reporter
Floyd Norman, who in 1956 became the first African-American storyboard artist to work for Walt Disney Animation Studios, shared his wisdom, humor, humility and charm before thousands of admirers on Monday during a keynote address at SIGGRAPH at the Los Angeles Convention Center. He offered some sage advice to those who came to the annual CG and VFX confab with a focus on virtual reality. "It's great to work with this cool technology, but you have to serve the story," Norman advised. "It’s the co..

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Floyd Norman, who in 1956 became the first African-American storyboard artist to work for Walt Disney Animation Studios, shared his wisdom, humor, humility and charm before thousan..
Sunday night at CG confab Siggraph, AMD held a customer event at The Novo in downtown L.A., during which it showed off its latest processing technologies and introduced AMD Studios..
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Photo: WILLIAM WIDMER, NYT Apple Computer, Inc., announced the start of the first shipment of 9,000 computers to virtually every school in the state of California in a massive give..
Photo: WILLIAM WIDMER, NYT Apple Computer, Inc., announced the start of the first shipment of 9,000 computers to virtually every school in the state of California in a massive give..
Photo: WILLIAM WIDMER, NYT Apple Computer, Inc., announced the start of the first shipment of 9,000 computers to virtually every school in the state of California in a massive give..
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Laurene Powell Jobs, the widow of Apple Inc AAPL, -0.70% co-founder Steve Jobs, is acquiring a majority stake in the Atlantic magazine through Emerson Collective, her philanthropic..
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At SIGGRAPH 2017 NVIDIA is demonstrating its Artificial-Intelligence assisted rendering ray-tracing tool called OptiX (5.0) which the company claims can give NVIDIA’s DGX workstati..
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Martin “Marty” Sklar, the pioneering Walt Disney Co. imagineer who played an instrumental role in the design of Disney theme parks, has died, the company announced Thursday night. ..
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The Los Angeles Lakers are currently in a rebuild mode, but look to have one of the most promising and youngest rosters in the NBA today. Two days before the draft though, Los Ange..
NEW YORK — Philanthropist Laurene Powell Jobs, the widow of Apple founder Steve Jobs, is buying a majority stake in The Atlantic magazine. The value of the sale, made through Jobs’..
NEW YORK –  Philanthropist Laurene Powell Jobs, the widow of Apple founder Steve Jobs, is buying a majority stake in The Atlantic magazine. The value of the sale, made through..
On this Market Foolery podcast, host Chris Hill and Motley Fool Funds' Bill Barker discuss a raft of reports from major companies like Ford, AT&T, U.S. Steel (NYSE: X), He..
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White House senior adviser Kellyanne Conway on Friday offered her colleagues some advice about how to approach President Donald Trump in the wake of a staff shake-up that left form..
Lyft has been working on quite a few partnerships in recent times. For example not too long ago they announced a partnership with Taco Bell where passengers in Lyft vehicles can op..
Marty Sklar had only just graduated from UCLA, and here he was shadowing Walt Disney, his demanding new boss. The fledgling writer was unsure how to make himself useful, but he had..
Photo: Robert Altman, Associated Press If you missed it ... In a week when Anthony Scaramucci described Steve Bannon as an ambitious self-starter, this also happened: •Procter &..