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‘Live by Night’ Tops Studios’ TV Ad Spending | Variety

Mon Jan 09 10:07:07 EST 2017 | Variety
Movie titles with a minimum spend of $100,000 for airings detected between 01/02/2017 and 01/08/2017. * Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category. Variety has partnered with iSpot.tv, an attention analytics company that tracks TV ads in real time across more than 10 million smart TVs, to bring you this weekly look at what studios ar..

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Football fans and spectacle-seekers alike should circle Sunday, Feb. 5 on their calendar—that’s the date of Super Bowl LI. Party planners, take note: you have less than a month to ..
The question of what makes a great movie title is probably more complex than we’ll try to get into here. It has to nicely tie into the film’s subject matter without getting too cut..
Movie titles with a minimum spend of $100,000 for airings detected between 01/02/2017 and 01/08/2017. * Percent of digital activity captured across online video, social media, and ..
Look out, traditional media and entertainment companies. The next five to 10 years will bring “profound dislocation” that will upend both television and movies, IAC/InterActive Cor..
Thirty-five days. That’s how long it takes for broadcast networks to gather the kind of crowds that they used to grab in a single night. Case in point: 16 years ago, “Everybody Lov..
Barry Diller, who famously lost a bidding war for Paramount Pictures two decades ago, says the movie business has unattractive economics that have been crimped by internet’s disrup..
Football fans and spectacle-seekers alike should circle Sunday, Feb. 5 on their calendar — that’s the date of Super Bowl LI. Party planners, take note: you have less than a month t..
A well-established metric by which to measure television advertising is how memorable the ad is. The more memorable the ad, the more bang for the advertiser’s buck, because consume..
Broadcasters of NFL games saw television viewership drop by an average of 8 percent for the 2016 regular season, as a typical game was watched by 1.4 million fewer people than last..
Cher will star in Lifetime’s TV movie “Flint” about the water contamination crisis in Flint, Michigan, Variety has confirmed. In addition to starring, Cher will..
Bigger, better, brighter: The Consumer Electronics Show (CES) in Las Vegas has been reliably an event of superlatives for TV manufacturers. Each year, companies try to outdo each o..
Variey has launched Variety Content Studios, a multi-faceted branded content production studio that will serve the needs of parent company PMC’s brands including Variety and Indiew..
A new TV spot for The LEGO Batman Movie is exposing super heroes and what they do behind closed doors.  The new spot features the same upbeat, sarcastic tone as the other trai..
Under the new pact, Paramount TV and Federation Entertainment have entered a first-look agreement, including co-production and co-distribution rights. The companies will ..
In his latest effort to cope with a spiraling inflation crisis, Venezuela’s President Nicolas Maduro announced Saturday the country’s minimum wage and pensions would rise 50 percen..
Instagram is emulating its parent company Facebook by reportedly experimenting with inserting video ads in between Stories. Facebook’s own plans were revealed earlier on Monday in ..
Viacom has appointed David Lynn as president and CEO of Viacom Intl. Media Networks, which operates more than 200 TV channels — including Comedy Central, MTV and Nickelodeon — acro..
LAS VEGAS — Where's TV tech going next? If there's one place to find out, it's CES, the yearly Las Vegas show where nearly all the electronics manufacturers bring their wares. But ..
That's according to the head of one of the publishers involved in the process, Business Insider CEO Henry Blodget. "Facebook is now designing new units for social video," Blod..
It’s a new year, which means we have plenty of new trailers to look at this week. Studios released brand new clips for some of the hottest upcoming movies out there, which is great..
Don’t be surprised if the next Instagram Story you see is a paid video ad from Nike, Netflix, or Airbnb. On Wednesday, Instagram announced that video ads would be coming to its Sto..
Don’t be surprised if the next Instagram Story you see is a paid video ad from Nike, Netflix, or Airbnb. On Wednesday, Instagram announced that video ads would be coming to its Sto..
Sarah Paulson has won the Golden Globe for Best Actress in a Limited Series or TV Movie for her role in “The People v. O.J. Simpson: American Crime Story” This caps off a winning y..
Venezuelan President Nicolas Maduro announced Sunday that he has decided to raise the monthly minimum wage by 50 percent from 27,092 bolivares to 40,638 bolivares, the latter amoun..
Despite all the harrumphing about the State of Cinema, 2016 turned out to be an excellent year for movies. Maybe the blockbusters weren’t up to snuff, but any year with Moonlight, ..
Smart TVs are nothing new. And yet, people still continue to use external devices to stream Amazon, HBO, Hulu, Netflix and other videos. It’s probably because these external device..
Facebook has told ad agencies that it is getting ready to test mid-roll ads in its videos. Facebook users will soon encounter the new mid-roll ad format in clips from select publis..
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes..
New England Patriots quarterback Tom Brady uses hats to select Instagram as his next social media account of choice on his Facebook account. The New England Patriots are on a bye i..
ABC has unveiled its midseason lineup, including premiere dates for the third season of John Ridley’s Emmy-winning limited series “American Crime” and fan favorite drama ..
If the ads at the beginning of YouTube videos grind your gears, get ready to just about lose your mind with Facebook’s new advertising technique. According to “industry sources,” t..
The principals of the production company behind “Duck Dynasty” have filed a $100 million lawsuit against ITV Studios, accusing its leaders of mounting an “outrageous campaign of in..
2016 was, well, a rough year. And 2017… well, that’s looking like it’s going to be a rough year, too. And whether or not you subscribe to the theory that rough years lead to great ..
These ten favorites movies, TV shows and performances from 2016 resonated long after the screen went dark. "Manchester by the Sea": Sixteen years after his near-perfect "You Can Co..
Swedish distribution company NonStop Entertainment is launching a subscription-based VOD service powered by Distrify Media. The VOD service, which will be powered by Distrify Media..