Browse our evening dresses 2024 collection. Our sophisticated, elegant looks will help you stand out at any special event.
Evening Gowns: 2024 Shopping Tips
Evening gowns are the garments we all long for. We admire them in pictures, in stores, and on celebrities as they walk the red carpet. In other words, we’re all crossing our fingers and hoping for an invitation to an event with a black-tie dress code.
Finding Perfect Evening Dresses
When it comes to finding your perfect evening dress, there are just a few things to keep in mind. The right evening gown makes a statement, compliments the wearer’s figure, and creates a glamorous silhouette that will turn heads all night.
Just like in every other area of fashion, there are trends in evening wear that come and go. Before we discuss the evening gown trends you may decide to embrace this year, there are a few considerations you need to have in mind when choosing your evening gowns.
- Color: It’s important to consider the color of your evening dress, regardless of trend. For example, if pastel yellow is on-trend, but you’re pale and blonde, you may find it washes you out too much. You’ve got to balance trends with what complements your features. Also, consider what time of year it is: for example, jewel tones are always flattering in the winter. We’ll get more into color choices later on.
- Pattern: Not all patterns will suit all personalities, body types, and seasons. When in doubt, go monochromatic.
- Silhouette: The silhouette of your evening gown should flatter and complement your figure, regardless of the hot trends. The best dress will always be the one that looks great on you, so do some research into the best silhouettes for your body type.
- Material: This is often influenced by the time of year and what sort of event you’re planning to wear your evening gown to. Materials like velvet, rayon, and silk are very popular, but should be worn wisely depending on the event and time of year.
- Event: What kind of evening gown is best to wear can depend heavily on what the event is. For instance, you’ll likely want something romantic, light, and airy for an outdoor wedding, while heavy fabrics and dramatic cuts may be more appropriate for a formal New Year’s Eve party. For more advice, check out our full guide to choosing the right dress for any occasion.
The preferred shape, material, and color of an evening gown have changed over time, so let’s explore some of the top evening gown trends this year, including the colors you may want to consider.
Evening Gown Color Choices
When you walk into an event, the first thing that everyone notices about your gown is its color. There are many factors to consider when picking out the color of your evening gown—here are some tips for narrowing it down.
Black Evening Gowns
You can’t go wrong with a black evening gown. Black gowns are timeless and always exude sophistication, in addition to giving you an air of mystery at your event. These dresses also have the added bonus of being universally flattering and easy to accessorize.
Wear a fitted black evening gown for a subtle elegance or a ball gown silhouette for an extra dose of drama.
Red Evening Gowns
If you’re looking to make an entrance at your formal event, a red evening gown will do just that. Red has always been associated with being bold and tenacious, though if you’re looking to tone it down a bit, a darker red can bring in more subtlety.
Red evening gowns can pair nicely with all sorts of undertones and hair colors, which makes it a great option for nearly anyone who wants to make a statement.
Orange Evening Gowns
Orange isn’t a traditional evening gown color, but it’s becoming a popular alternative to other warm tones. As a result, an orange evening gown will ensure that you stand out from the crowd.
If you’re attending an event with a formal dress code, though, you may want to stay away from a short dress silhouette as this may look too informal.
Surprisingly, the color orange is super versatile, complementing a variety of skin and hair undertones, so it’s a fun and unique option for most people.
Green Evening Gowns
There are so many different shades of green that you can go with for an evening gown; it’s one of the most versatile colors that isn’t a neutral tone. Many evening gowns tend to be darker in tone, but light shades of green, like mint or sage, can bring the formality necessary for a black-tie event while still being playful. This makes light green an excellent choice if you’re hoping to turn heads.
On the other hand, dark green evening dresses evoke prosperity and luck, which can be a good vibe to bring into a formal event!
Purple Evening Gowns
Purple evening gowns conjure images of royalty and give an air of elegance as well as a dash of mystery. Deep purple is a great alternative to black if you want a darker color but also want to stand out from the crowd a bit. Light purple evening gowns add a sense of whimsy to your look while still maintaining a proper sense of formality.
There are many ways to accessorize a purple evening gown, and it will all depend on the vibe that you’re trying to give with your look. For instance, gold accessories can heighten the royal feeling when paired with a dark purple gown, and pastels can bring a playful, feminine touch to your look.
2024 Evening Gown Trends vs. 2023 Evening Gown Trends
Keep these trends in mind to make sure your evening gown look is modern, stylish, and stunning. You can keep most 2023 trends in mind as well, though romantic, dramatic necklines and fits are much more in style this year.
One-Shoulder Evening Gowns
The one-shoulder dress silhouette is perfect for showing off your arms, collarbones, and shoulders. To add length to your frame, choose a dress with a slit on the opposite side of the single shoulder. When it comes to accessorizing your one-shoulder dress, try to avoid long pendants (as they can make your dress look unbalanced) and opt for a clutch purse as opposed to a bag with a strap.
Mermaid Evening Gowns
Mermaid dresses hug the body but flare out at the bottom like a mermaid fin, which gives an eye-catching silhouette that will make you the center of attention. Mermaid dresses are great for accentuating the curves of your figure in a way that an A-line dress may not. Mermaid evening gowns typically have a sweetheart neckline, which pairs well with short necklaces or elegant chokers.
Slip Evening Gowns
Remember the figure-skimming slip-style evening gowns of the 90s? Well, just like everything else from the 90s, they’re back in style! Combine the elegant simplicity of a slip-style evening gown with luxurious fabrics and jewelry for an elevated 90s call-back.
Bardot Neckline Evening Gowns
This neckline is a timeless classic and lends itself well to a slim-fitted cocktail dress, a mermaid-shaped gown, or a princess-style evening dress. This shape is perfect for showing off your shoulders and collarbones and has an inherently glamorous feel to it, no matter what accessories you pair it with. Wear with an updo for an ultra-feminine look.
Metallic Tone Evening Gowns
Metallic tones are the hot color trend for 2024–think golds, silvers, and even metallic blue! To be head-turning in all the right ways, keep the silhouette simple and fitted on top, bottom, or both. When you’re accessorizing with metallics, stay consistent for maximum shine, like pairing gold earrings with a gold dress. To make your accessories pop, choose a complementary color.
Find Your Dream Evening Gown
Now that you know the trends, you can follow one or simply choose from one of the many classic evening gown styles available.
Remember, the number one thing to keep in mind as you choose from all the evening gowns here is that you need to love it—the rest is just a bonus! This is true whether you’re shopping for a dress for prom or simply a fun party dress: what matters most is that you feel incredible and happy in your look!